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APPS INCREASE CUSTOMER ENGAGEMENT

Mobile apps are a great strategy to keep your customers engaged with your brand, offering unique features that are more engaging than Web. Apps can prompt both potential and current customers to engage, and continue to engage, with your business. More specifically, they act like gentle reminders that pull your customers back to your business.

An app offers your customers a more convenient way to browse, shop and interact with a brand, with easily accessible information right at their fingertips. As a result, your brand is right in the palm of your customer’s hand. More importantly, the more often your customers are engaged and interact with your brand, the more inclined they will be to buy your product and/or service. With all the noise out there it is easy for businesses to lose impact on their customers.

As the mobile ecosystem continues to expand businesses are creating mobile apps to capture the connected consumer and reach an even wider and more engaged market than before. A mobile app offers a unique ‘walled-garden’ environment allowing businesses to increase interactions and make true connections with their customers. This ‘walled’ branded environment provides app users with a constant and seamless experience; reducing noise and clutter whilst increasing engagement with your brand.

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APPS PROVIDE AN IMMERSIVE EXPERIENCE

One significant advantage of a mobile app is that it provides businesses with the opportunity to personalise their communications. By leveraging user profile information, companies are able to engage their customers individually in real-time. This is extremely important when more than 70% of consumers expect personalised experiences with the brands they interact with. An app provides brands with the tremendous opportunity to offer a highly personalised user experience and develop deeper relationships with customers. This, in turn, leads to better outcomes and engagement with the brand. App user profile information can be leveraged to deliver highly segmented and personalised communications to each user based on their individual preferences

One of the most important things an app offers to consumers is awareness of and communication with your brand. It provides an environment where regular interaction with your target market can foster trust and loyalty. Not to mention, the more frequently a consumer is exposed to your brand, the higher their intent to purchase becomes. It is for this reason that mobile apps are considered an effective strategy for promoting and building brands.

In today’s competitive world, mobile apps are one of the best tools for exponentially enhancing the visibility of your brand. This can be achieved by creating an app that has features your customers will love, while at the same time is well branded and intuitively designed

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